What So Not bring you “PlayPacks” an interactive sampling app!
Words by Scenewave Australia - Published on May 28, 2014
Words by Emma Jones
It seems Australian EDM sensation, What So Not, can do anything… Even making apps. Teaming up with Wild Turkey’s American Honey, Flume and Emoh Instead’s joint alter ego have set out to “blur the line between audience and musician.”
The duo created one track and sliced it up into 16 parts, each of which can be found on American Honey bottles. Users of the app, “PlayPacks,” can collect the samples by scanning a special seal on the bottles, and make their own remixes.
It’s pretty cool to say the least.
Check out the behind the scenes video here:
16 samples, endless combinations; and keep in mind Flume started off with a similar product in a box of Nutri-Grain! The app also offers the chance for budding producers and beatmakers to send their tracks to the guys themselves, with the best being featured on the app’s website.
What So Not seems to get better and better, with each release gaining more fans and appreciation from peers. The RL Grime collaboration, Tell Me, is one of the biggest songs of this year, and they have just commenced touring the US with Dillon Francis and Skrillex. This creative new app is available for both iPhone and Android. Happy mixing!